Smofcon 25 Resources

Marketing Resources

• Sample Promotion Plans by JoAnn Cox: marketing plans with goals and tactics. Contains two outlines--one each for promoting to the artist and local communities.
• A Marketing Article by JoAnn Cox: a narrative overview of the process with examples from JoAnn's experience with Boskone.
• Article by Steve Johnson from The Pragmatic Marketer v5 issue4: "Stop Perfuming the Pig: Why “real” marketing is done before the product is created". Recommended by Mark Olson, who wrote: "This marketing article is rather wordy and aimed at a different industry, but it's short enough and good enough that I think it's worth reading."
• Basic Definitions
• Marketing Basics
• Inbound Marketing and Outbound Marketing

General Convention-Running Resources:

• Tips for a First Time DivHead: Steve Huff wrote: "I was recently Division Head of Fixed Functions for Arisia 2007. This was my first time running a division, and I've written up some tips that helped me (and more that would have helped me if I had thought of them in time) in the hopes that they'll be useful to other first-time Division Heads."
• The SMOF-Files -- Somewhat dated, but includes timeless information like the ever-useful "7 Things To Put On A Flyer/Poster/Ad" and other interesting overviews.
• Conrunner.net: The ConRunner's Wiki: a collaborative guide on how to set up and run a science fiction convention
• The Smofcon Mailing List: for discussion of Smofcon
• The SMOFS Mailing List: Not so Secret Masters of Fandom Mailing list
• www.smofcon.org

Professional Meeting Planner websites & industry links:

• Meetings Industry Megasite
• Meeting Professionals International (MPI)
• 10 Hotel-Contract Negotiation Tips